Giving a Tier 1 NFT Brand Its First Revenue-Generating Product

How Pudgy Penguins went from Web2 revenue streams to launching PenguBot, their first direct, on chain, revenue generating application, expected to generate four to five figures in daily trading fees.

Pudgy Penguins is one of the most recognisable brands in Web3. Content, merchandise, toys, digital collectibles, and partnerships with the likes of Manchester City. But most of their revenue was coming from Web2 style activities. They had NFTs and a token, but no direct technical product generating on chain income. DeCentral Hub designed and built PenguBot to change that.

Before: Massive Brand, But No On Chain Revenue Product

One of the biggest names in Web3, with a community spanning Web2 and Web3.
Revenue primarily from physical products, partnerships, events, and sponsorships.
Has NFTs and a token but no direct, on chain, revenue generating technical product.
No scalable income from trading activity.
Had to stay true to the playful, igloo driven, community first brand identity.
Wanted to bring people into Web3 without them realising it.

After: First Revenue Generating App, Community Growth Engine Activated

Launched PenguBot: the first agentic trading bot on Telegram for Pudgy Penguins.
$120,000,000+ in total trading volume and counting.
First ever direct, technical, revenue generating application for the brand.
Referral rewards driving community growth and ongoing engagement.
Passed multiple rounds of internal and external security audits plus stress testing.
Being rolled out on Telegram as a key new product in the Pudgy ecosystem.

Process: From Brand Alignment to Battle Tested Trading Bot

1Strategic discovery conversations with the Pudgy team. Explored how a trading bot could serve NFT holders and attract Web3 traders while staying on brand.
2Absorbed Pudgy’s brand rules, tone, and ethos. Goal: bring people into Web3 without them realising.
3Analysed the competitive landscape, including the biggest existing Telegram trading bot, and identified differentiation through Pudgy’s brand reach.
4Designed and built PenguBot: a secure, high performance Solana trading bot with real time execution, wrapped in Pudgy branding and UX.
5Implemented referral rewards to drive community growth and ongoing engagement.
6Conducted internal security audits, commissioned external audits, and ran stress and fire testing before rollout.

Conclusion: On Chain Revenue That Feels Unmistakably Pudgy

Pudgy Penguins had the brand, the community, and the reach. What they didn’t have was a technical product turning that attention into scalable on chain revenue. PenguBot changes that. It’s a revenue generating application that fits the culture, rewards the community, and gives Pudgy a new income stream that goes far beyond merchandise and sponsorships. And it does it all without losing an ounce of the playful identity that built the brand.

The Results

$120m+

Total volume traded

2.5M+

Trades

15k+

Traders